In the world of retail, finding a store that offers trendy, up-to-date styles for the entire family without breaking the bank can be a challenge. This is where It’s Fashion carves out its niche. As a destination for affordable clothing, shoes, and accessories, this retailer has become a staple for budget-conscious shoppers who don’t want to sacrifice style. Whether you’re a long-time fan or have just discovered the brand, this guide has you covered.
We’ll dive into what makes It’s Fashion a unique shopping destination, explore its product offerings, and provide tips for making the most of your next visit. From everyday basics to statement pieces, learn how this store brings current trends to your closet at a price you’ll love.
What is It’s Fashion? Understanding the Brand
It’s Fashion is a division of Cato Fashions, a well-established American retailer of women’s apparel and accessories. While Cato stores cater primarily to women’s fashion, It’s Fashion expands the selection to include styles for men, plus-sizes, and children. This makes it a one-stop shop for the entire family.
The brand’s core mission is to provide the latest fashion trends at exceptional prices. They operate on a fast-fashion model, which means new arrivals hit the shelves frequently, ensuring there’s always something new to discover. The stores are typically located in strip malls and shopping centers, making them accessible to a broad range of communities.
The It’s Fashion Metro Concept
In addition to the classic It’s Fashion stores, you may also encounter It’s Fashion Metro locations. This variation of the store often carries an even wider selection of urban and contemporary styles, targeting a slightly younger demographic interested in streetwear and modern trends. While the core value proposition of affordability remains the same, the product mix at a Metro store might feel edgier and more trend-focused.
Exploring the Product Categories
One of the biggest draws of It’s Fashion is the sheer variety of products available. You can outfit every member of your family from head to toe.
Women’s and Plus-Size Fashion
The women’s section is the largest and most diverse part of the store. Here, you’ll find a wide range of clothing suitable for various occasions.
- Dresses and Jumpsuits: From casual sundresses to more formal options for events, the selection is constantly updated with the season’s latest silhouettes and prints.
- Tops and Blouses: Discover everything from basic tees and tanks to stylish blouses and sweaters perfect for work or a night out.
- Bottoms: The store offers a great selection of jeans, trousers, leggings, and skirts in various fits and styles.
- Plus-Size (It’s Fashion Woman): A dedicated section ensures that curvy shoppers have access to the same trendy styles, with a focus on flattering fits and comfortable fabrics.
Men’s Fashion
The men’s department provides a solid collection of casual and contemporary wear.
- Graphic Tees and Polos: A staple of the men’s section, you’ll find a wide variety of graphic t-shirts and classic polo shirts.
- Denim and Shorts: Find everyday jeans and seasonal shorts in popular washes and fits.
- Outerwear: Depending on the season, you can find lightweight jackets, hoodies, and other essential layering pieces.
Kids’ Clothing (Boys and Girls)
It’s Fashion is also a great place to shop for children’s apparel. The kids’ section offers durable, stylish, and affordable options for children of all ages, from toddlers to pre-teens. You can find school-appropriate outfits, playwear, and even dressier clothes for special occasions.
Shoes and Accessories
No outfit is complete without the right accessories, and It’s Fashion delivers a vast selection to finish your look.
- Shoes: The footwear department includes sandals, sneakers, boots, and heels for men, women, and children.
- Handbags: Find trendy tote bags, crossbody purses, and clutches at very low prices.
- Jewelry: The jewelry counter is a treasure trove of statement necklaces, earrings, bracelets, and rings, allowing you to experiment with new trends without a big investment.
- Other Accessories: Look for hats, scarves, belts, and sunglasses to complete your ensemble.
Shopping Smart at It’s Fashion
To get the most value out of your shopping trip, it helps to have a strategy. The store’s low prices are already appealing, but with these tips, you can become an even savvier shopper.
Know When to Go
Like many retail stores, It’s Fashion receives new shipments on specific days of the week. Ask a store associate when they typically put out new merchandise. Shopping on these days gives you the first pick of fresh arrivals. Weekday mornings are also generally less crowded, providing a more relaxed shopping experience.
Don’t Skip the Clearance Racks
The clearance section is where you’ll find the absolute best deals. These racks, often located at the back of the store, are filled with last-season items or pieces with only a few sizes left. This is the perfect place to stock up on basics or take a chance on a trend you were hesitant to try at its original price.
Sign Up for the Email List
By joining the It’s Fashion or Cato Fashions email list, you’ll be the first to know about upcoming promotions, special events, and new arrivals. They often send out exclusive coupons or notifications about sitewide sales, which can lead to significant savings.
Understand the Return Policy
Before you buy, familiarize yourself with the store’s return policy. Knowing the timeframe for returns and whether you can get cash back or store credit will help you shop with confidence, especially when purchasing clearance items which may have different rules.
Finding an It’s Fashion Store Near You
It’s Fashion stores are primarily located in the southeastern and midwestern United States. The easiest way to find a location is to use the official store locator on the Cato Fashions website. You can search by city, state, or ZIP code to find the address, phone number, and store hours for the location nearest you.
If there isn’t an It’s Fashion store in your immediate area, you can shop a similar selection of styles online through the Cato Fashions website. While not all It’s Fashion items are sold online, it provides a convenient alternative.
Conclusion
It’s Fashion has successfully carved out a space in the competitive retail market by staying true to its promise: delivering current fashion for the whole family at deeply affordable prices. It’s a place where you can experiment with new trends, stock up on essential basics, and find stylish outfits without feeling guilty about the price tag. By offering a broad range of sizes and categories for women, men, and children, it truly serves as a one-stop shopping destination. The next time you’re looking for a wardrobe refresh that’s easy on your wallet, a trip to It’s Fashion might be exactly what you need.
Frequently Asked Questions (FAQs)
Q1: Is It’s Fashion the same as Cato?
A: It’s Fashion is a part of the Cato Corporation, but it is a separate store concept. While Cato focuses primarily on women’s fashion, It’s Fashion offers clothing for men and children in addition to women’s and plus-sizes.
Q2: What is It’s Fashion Metro?
A: It’s Fashion Metro is a version of the store that often carries more urban, contemporary, and trend-focused styles, typically aimed at a younger customer base.
Q3: Can I shop at It’s Fashion online?
A: It’s Fashion does not have a dedicated, separate e-commerce website. However, you can shop for similar styles and brands, including women’s and plus-size apparel, on the official Cato Fashions website (catofashions.com).
Q4: What kind of clothes does It’s Fashion sell?
A: They sell trendy and affordable clothing for men, women (including plus-sizes), and children. Their inventory includes dresses, jeans, tops, shoes, and a wide variety of accessories like jewelry and handbags.
Q5: How can I find an It’s Fashion store near me?
A: You can use the store locator on the Cato Fashions official website to find the address and hours of the nearest It’s Fashion or It’s Fashion Metro location.
Sofia Bennett is a fashion writer and style observer known for her clean sense of aesthetics and trend analysis. She has covered fashion shows, reviewed designer collections, and interviewed independent creators. Sofia specializes in connecting fashion with real-life lifestyle choices, helping readers understand what looks good — and why.
